With the active ETF market in Europe set to hit US$1 trillion by 2030, driven by the adoption of innovative “active core” and “high-conviction active” ETFs, Michael John (MJ) Lytle, Head of Product Innovation, outlines the importance of aligning offerings with investor needs to unlock the growth potential in this dynamic sector.

The active ETF market in Europe is on track to reach US$1 trillion by 2030, according to 42% of professional investors surveyed in new research commissioned by Janus Henderson.¹ The investors surveyed collectively manage US$800 billion of assets.

How fast is the European active ETF market likely to grow?
The European active ETF market surged past US$70 billion in assets under management this summer, more than doubling in size since the start of 2024. Active ETFs still only make up 2.7% of the European ETF market, but 74% of professional investors expect this share to hit 5% by the end of next year.

Globally, the pace of growth in the active ETF sector is striking. In the first half of 2025, half of all ETFs launched globally were active according to industry consultancy ETFGI. Looking ahead, nearly 60% of survey respondents expect most ETF launches in 2026 to be active.

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¹Source: Janus Henderson Investors commissioned the market research company Pureprofile to interview 100 professional investors working for pension funds, family offices, wealth managers, insurance asset managers in the UK, Germany, Switzerland, Italy, France, Sweden, Norway and Finland with a total of US$781.5 billion assets under management. The research was conducted in June 2025.